As a leading brand in China’s regenerative skincare sector, Mishi Yan made a stunning debut at the event with its full lineup of star products, ranging from daily skincare to post-aesthetic treatment care, including the Anti-Aging Hydrating Serum, Medical-Grade Cream, and Firming Ice Mask. Backed by a research team from Tsinghua University and utilizing regenerative skincare technologies such as umbilical cord extract, these products demonstrated their exceptional efficacy at the Beauty Expo.

At the exhibition, Mishi Yan’s meticulously designed booth featured a purple-to-silver gradient theme, creating a “Light-Tracing Realm” sensory experience space that offered an immersive skincare journey to every visitor. A team of professional beauty consultants enthusiastically explained product details to attendees, inviting them to experience the magical effects of Mishi Yan’s products firsthand and appreciate the brand’s “no-sales-pressure” service philosophy.

Many customers who tried the products on-site gave glowing reviews. A beauty salon owner who attended the event remarked, “Mishiyan’s Anti-Aging Hydrating Serum feels amazing—it has a lightweight texture and absorbs quickly. After use, my skin immediately felt hydrated and radiant. I’m confident my customers will love it too.” Another woman with sensitive skin shared excitedly: “I’ve always been hesitant to try new skincare products, but after testing Mishi Yan’s medical-grade cream today, I felt absolutely no discomfort. Plus, the redness on my skin seemed to improve significantly—I’m truly delighted!”

Furthermore, Mishi Yan engaged in in-depth discussions with several industry experts at the expo, jointly exploring future trends in the regenerative skincare sector. The brand’s innovative philosophy and robust capabilities earned high praise from the experts, further enhancing Mishi Yan’s reputation and influence within the industry.

This Hangzhou Beauty Expo marks another significant milestone in Mishi Yan’s brand journey. Moving forward, Mishi Yan will continue to uphold its founding mission of “awakening the skin’s beauty through the power of technology,” driving continuous innovation and research to bring consumers more high-quality skincare products and lead the new trend in regenerative skincare. If you missed the highlights of this Beauty Expo, don’t worry! We invite you to follow the official Mishi Yan WeChat account to stay updated on product information and brand news. From October 16–18, 2025, join us at the Chengdu International Convention and Exhibition Center for this grand beauty industry event, and embark on a new journey in the beauty industry alongside Mishi Yan! We look forward to meeting you again on your future journey toward beauty!