From October 16 to 18, 2025, the 52nd (Autumn) CCBE Chengdu Beauty Expo grandly opened at the Chengdu Century City New International Convention & Exhibition Center. Coinciding with the 30th anniversary celebration of the Sichuan Beauty and Hairdressing Industry Chamber of Commerce, this year’s exhibition featured a massive scale of 65,000 square meters, 588 source manufacturers, and over 4,500 brands across all categories, establishing itself as the premier venue in Southwest China for the annual convergence of industry resources and the unveiling of trends. With its distinctive positioning as the “Eastern Technology Anti-Aging and Beauty Expert,” Mishi Yan participated deeply across three dimensions—products, experts, and ecosystem—leaving a vivid mark on this beauty industry extravaganza.

Myshiyan’s core exhibition area featured a comprehensive showcase centered on “regenerative skincare technology.” The single-use exosome serum, led by a research team from Tsinghua University, took center stage thanks to its “cell-level targeted delivery technology”—which precisely delivers medical-grade repairing ingredients to the skin’s deeper layers, achieving results such as “a 15% improvement in skin texture after a single use and visible wrinkle reduction within 7 days.” 85% of on-site testers expressed an intention to repurchase. The medical aesthetics post-procedure repair series, also showcased at the event, attracted partnership discussions from multiple medical aesthetics institutions due to its robust efficacy: “redness reduction within 24 hours post-procedure and skin barrier reconstruction within 72 hours.” The brand’s technical team also set up an “Ingredient Deconstruction Lab” in the exhibition area, using microscopic devices to visually demonstrate the interaction between product ingredients and skin cells, helping professional attendees understand the underlying logic of “Eastern Technology Anti-Aging.”